About Us

Our clients have been sending Christmas stickers to their clients since 1976 but they wanted much more. About ten years later, we introduced corporate Christmas cards into our range of products and from there it has just skyrocketed. The sale of Christmas cards for business has increased to the extent that about 50% of our business now comes from corporate Christmas cards. In fact, we now specialise in personalized Christmas cards for business.

The main reason you should send your clients personalised Christmas cards is because it is profitable to do so. The only way you can grow your business is to a make a profit from your current clients. From this profit, you can fund customer acquisition. To make a profit, you have to keep your current clients. This is what our business is all about… helping you keep your current clients.

If you subscribe to our free newsletter, SmallBizTips, then you will know that we focus heavily on marketing which really boils down to two things… keeping your current clients and getting more profitable clients.

You should contact your clients multiple times a year… 50 contacts is not excessive provided you have a reason for contacting your clients. Not all of these contacts should be selling contacts. Sometimes, you simply contact your clients just to say thank you.

The best time to thank your clients is at Christmas time. Apart from doing nothing, the worst thing you can do is send a bulk email. Did you know that less than 20% of bulk emails get opened?

If you send 1,000 emails to your clients before Christmas, then 800 of these won’t get opened. Most of the other 200 would be unimpressed. I know I would be. How would you feel if you spent $10,000 or even more with a company and the only recognition you got at Christmas time was a bulk email?

Christmas cards for business are a vital marketing tool. The only reason you may not send corporate Christmas cards is if you are doing something extra such as sending a calendar or other gift. If you send at least 1,000 business Christmas cards, you can expect at least 995 of these to be opened.

When choosing business Christmas cards, it is great if you can send an original design. This is why we do about 20 new designs every year. You need to think who you are sending the Christmas card to and where it is coming from. This is why our range of business Christmas cards is so large. There are at least 100 designs... many of them are just right for your industry. Personalized Christmas cards are an essential marketing tool for today’s businesses. Improvements in technology cannot replace the personal touch that corporate Christmas cards provide.